Meet the people behind OrganizEat
Mother of two girls and one app. 102 recipes and counting. Collecting recipes that look special, yet simple to prepare, and appear to be something the kids would like. My most successful recipe is the girls favorite Spaghetti Bolognese
You can also learn more about Rachel's professional background here: LinkedIn Profile
Software developer and healthy-living "fanatic". Michael loves preparing complex and special dishes, and practicing it over and over again to perfection. His favorite recipe is Tiramisu. Being obsessed with health, he prepares it only for birthdays.
You can also learn more about Michael's professional background here: LinkedIn Profile
Haim has a weakness for Roast Potatoes, though he usually improvises the actual recipe. Haim joined OrganizEat recently, and he is a serial entrepreneur with rich record and over 7M$ in invested capital. He has a vast business executive background, with over 10 years of experience in international sales marketing and business development.
You can also learn more about Haim's professional background here: LinkedIn Profile
How we came to developing OrganizEat
I began developing OrganizEat when I wanted to move my recipes into the iPhone. I had a folder full of cutouts from magazines and hand written notes. I also a had a folder in my email box where I used to send myself recipes from the internet. There were also yellow stick-notes bookmarks popping out from various cookbooks pages. What a mess! I thought it's about time I move it all into my iPhone, and have them with me constantly as I need it through the the day: in the store checking for ingredient, in the playground with other moms when we share dinner ideas, in the kitchen when I cook. I looked for such an app, and just couldn't find one that suited my needs: most of the apps had their own recipes inside, while I wanted a place for my own recipes. Some expected me to actually type in all those recipes texts (seriously?). Others did allow to photo the recipes, but did not allow to save stuff from the web, which became more and more dominant source of cooking inspiration by now. And finally, they all felt so alienated. I care for my recipe collection too much, I want a suitable home for it, a nice beautiful folder conveniently divided into sections, with elegant look and feel. Technology is great, it simplifies things so much, but it should also be beautiful, especially when it serves something like recipes: those are not just a bunch of cooking instructions. Those are also memories, small talk topics, ways of self expression, and a close companion in every day life. The app I use for my recipes should be a place that respects all of this, not just a technical mean of storage. And I just couldn't find an app that is such a place. So being also a software developer with more than 10 years of experience, I started developing Organizeat - the app for my own recipes. Here it is. I am sure you'll love it.